The Story Behind B TIME NYC
America's Trusted Source for Luxury Timepieces — For 30+ Years.
Time is the only luxury that can't be bought back. Choose how you wear it carefully.
We're not a chain. We're not a franchise. We're not a guy on Instagram who started selling watches last year. B Time NYC is an independent luxury watch dealer that has been operating in New York City's Diamond District for over three decades. We've built this business the slow way — one client at a time, one honest transaction at a time. The proof is that most of our clients have been with us for many years.
30+ Years & Still the Ones You Call
Here's what 30 years in this business actually looks like: you've seen everything. The fakes that almost looked real. The "deals" that weren't. The market crashes and the feeding frenzies. The references that tripled in value overnight and the ones that tanked just as fast. We've been through all of it. And we're still here — which, in this industry, says more than any marketing copy ever could.
New York Made Us This Way
The Diamond District doesn't coddle anybody. You either know what you're doing or you don't last. We've watched a lot of dealers come and go over the years — some flashy, some loud, most of them gone. We stayed because we do things right. New York clients are sharp, skeptical, and they ask hard questions. We love that. It keeps us honest and it keeps us better than the alternative.
What We Actually Do Here
We Sell Watches
We Sell Watches
Every piece we carry has been personally inspected, authenticated, and described honestly — including the stuff that isn't perfect. If there's a scratch on the case, we'll tell you. If the papers are missing, we'll tell you. The goal isn't to hide anything — it's to make sure you feel as good about the watch in six months as you do the day it arrives.
We Buy Watches
We Buy Watches
We buy watches. Fair numbers, no games. We're not going to insult you with an offer just to see if you'll take it. If the market says your watch is worth a certain number, that's what you'll hear from us — not some lowball figure dressed up in friendly language.
Get Actual Advice
Get Actual Advice
Not sure what to buy? Good — that's an honest place to start. Tell us what you're looking for, what you've owned before, what your budget is, and we'll have a real conversation. We're not going to push you toward the most expensive thing in the case.
Let's Talk!
Visit Our Showroom
Address
20 W 47th St, Suite 301
New York, NY 10036
Hours
Monday–Friday: 10:00 AM – 7:00 PM
Phone